Brand Strategist (AI-Driven Brand Architect & Positioning)

Role Overview

Our Brand Strategist is the intellectual engine behind how our clients show up in the world. You'll lead brand discovery, positioning workshops, competitive analysis, and brand narrative development translating business objectives into distinctive brand identities and communication strategies. You think in systems, not slogans. You use AI to stress-test ideas faster, but your strategic instinct is irreplaceable.

AI Expectation: You use AI tools (ChatGPT, Perplexity, AI research tools) to accelerate research, competitive analysis, and positioning frameworks — not to replace strategic thinking.

Key Responsibilities

1. Lead brand strategy engagements from discovery to positioning framework and brand guidelines
2. Facilitate client workshops (brand discovery, audience mapping, competitive positioning)
3. Develop brand narratives, messaging hierarchies, and tone of voice guidelines
4. Conduct market research and competitive audits to identify whitespace and differentiation opportunities
5. Collaborate with the Creative team to ensure visual identity reflects strategic positioning
6. Support pitch proposals with strategic rationale and brand insights
7. Stay current on cultural trends, consumer behaviour shifts, and industry disruptions

What We're Looking For

1. 3–5 years in brand strategy, brand planning, or brand consulting (agency experience strongly preferred)
2. Proven ability to facilitate workshops and present strategic thinking to senior stakeholders
3. Strong analytical skills , you can synthesise research, data, and insight into clear strategic recommendations
4. Exceptional writing and storytelling ability , brand narratives that actually land
5. Comfortable challenging clients' assumptions with evidence-backed rationale
6. Curious and culturally literate , you read widely, think laterally, and connect unexpected dots

Benefits

1. Competitive salary
2. Strategic role with high impact
3. Opportunity to shape multiple brands
4. Continuous learning and innovation culture