Ads Specialist

About the Opportunity

We are a UK-based digital marketing agency working with a diverse portfolio of clients across e-commerce, SaaS, and non-profit sectors. We are looking for a sharp, AI-fluent Paid Ads Specialist based in Pakistan who is ready to operate at the pace and standard of a modern UK agency without the excuses of the old way of doing things.

This is not a role for someone who boosts posts and calls it advertising. This is for someone who architects full-funnel campaigns, speaks fluently in data, uses AI tools daily as a genuine productivity multiplier, and holds themselves accountable to real performance numbers: ROAS, CPL, CPA.

You will be embedded in our UK team, joining calls, delivering reports, and owning outcomes as if you were sitting in our London office. The time zone gap is managed through structured async communication and clear deliverables.

Your Responsibilities

Campaign Management

1. Plan, build, and optimise paid campaigns across Meta (Facebook & Instagram), Google Ads, TikTok Ads, and LinkedIn Ads for UK-based clients
2. Manage full-funnel strategy from cold audience awareness through to retargeting and conversion
3. Oversee Google Tag Manager (GTM) container setup, event tracking, and conversion API integrations
4. Ensure seamless data flow between Meta Ads Manager, Google Ads, GA4, and client CRMs

AI-First Execution

1. Use Claude, ChatGPT, and similar LLMs daily for copy generation, persona building, and creative angle ideation
2. Leverage AdCreative.ai, Pencil, or similar tools for AI-assisted ad creative development and performance prediction
3. Use Midjourney or Adobe Firefly for rapid visual concept testing before committing to production
4. Deploy Foreplay or similar tools for competitor ad intelligence and trend monitoring
5. Understand when to let Meta Advantage+ and Google Performance Max run and when to override with manual controls

Testing & Optimisation

1. Run structured A/B and multivariate tests on copy, creatives, CTAs, and landing page alignment
2. Interpret campaign data weekly and turn numbers into clear narrative and actionable next steps
3. Identify patterns and act on them quickly same-day pivots when data demands it

Reporting & Client Communication

1. Deliver weekly and monthly performance reports to UK clients in clear, professional English
2. Reports must go beyond metrics they must tell the story of what's working, what's not, and what's next
3. Attend weekly video calls with the UK team (must have reliable internet and a quiet working environment)

What We're Looking For

Experience & Skills

1. 2–3 years of hands-on paid advertising experience with real, provable results bring your ROAS, CPL, and CPA numbers to the interview
2. Solid command of Meta Ads Manager and Google Ads; TikTok Ads experience is a strong advantage
3. Working knowledge of Google Tag Manager, GA4, and conversion tracking setup
4. Active, daily usage of AI tools in a real paid media context we will test this, not just ask about it
5. Full-funnel thinking: you know the difference between a cold audience hook and a retargeting ad, and you build accordingly
6. Strong written English your reports will be read by UK clients and must reflect professionalism

Work Style

1. Comfortable managing multiple client accounts simultaneously without losing detail or quality
2. Self-disciplined and proactive when working remotely you don't wait to be chased
3. Able to work UK business hours (9am–6pm GMT, Monday to Friday)
4. Comfortable on video calls ,camera on, clear audio, professional background

Mindset

1. Restless curiosity , you are always testing something, always learning something new
2. You treat every campaign as a living experiment, not a scheduled task
3. You read platform updates (Meta, Google, TikTok algorithm changes) and adapt before the client even notices